Stay Undefined is about unrestricted access to the world, doing the things you enjoy rather than the things people expect you to enjoy. It is a celebration of those with a wide range of interests and influences, eclectic tastes and open minds. To Stay Undefined is to be true to yourself, to avoid being pigeonholed into any specific category or genre.
In collaboration with Crispin Porter + Bogusky we worked on an illustration & animation for the 2018 campaign #StayUndefined. From POS to Social media content, a limited edition bottle and more to celebrate curiosity!